Communications

 YeS we Can
 Beyond Words

R2 x P2 = E2 / MLT

6 months AFTER guests depart what is it you want them to share with Family, Associates
              Consider this rate of recall!

  What they heard                      10 - 15%

  What they read                        20 - 30%

  What they saw                         30 - 50%

   What they Experienced            70 - 90%
 (activities which had them taste, smell, touch, discuss, listen, engage, participate)

What Terrifies most people?
          Giving any Public Presentation!

Ask you guides and frontline staff what they would like for training!

      Communications Workshops

                             Sample topics

a)  Experiential Programs

o  Gender differences

o  Age Considerations

o  Duration, repetition

o  multi sensory messaging.

b) Public Presentations and Talks ]

o  Message Identification

o   Speaking Skills

o   Audience Participation

 

c) Use of various technologies       Microphone, Overheads, Flip Charts, Power Point  o  making slides, laminates

o  selection / use of props.

 

d)  Culture to Culture

o   Body Languages

o   First Impressions

o   Building Relationships

    YeS we Can
           Yes             we            can

Sea Cucumber - Very Edible

Bear Print
Touching the real thing

Why are superior communication skills     expected from guide and front line staff?

 

1) Eco Tourists are the highest educated, greatest travelers, have the highest discretionary income and have the highest expectations!

2) Word of Mouth Messaging -the  Least Expensive, the longest lasting.  

 - Negative experiences are shared 10 times  more often than good memories!

3) Clients recall the Experience, more than the Physical Product!  Skilled Communicators using Eco Interpretation skills and principles boost their rates of recall and Your Company's Image! 

90 % of Communication
is good listening!

                        Staff Training:
  An Investment in your Business Future $$
    - reduces staff recruitment costs  $$$
    - increases Guest Experiences        $$$$
    - Increases your Financial ROI          $$$$$$

Best communications require preparation and PRACTICE, evaluation and critique !!

 

Staff under 30 years of age constantly ask:   Where can they learn how to be better communicators?- We didn't learn it in school!

 

               
                      

Taking the High Ground